Question 1 of 6
Matthew Pears

First, which best describes your business?

Your answer decides the rest of the assessment, so we ask it first.

Matthew Pears

6
Questions
2
Minutes
1
Clearer view of how your story supports growth
This assessment measures four narrative assets
  • Consistency, does everyone tell the same story?
  • Distinctiveness, is your difference genuinely hard to replicate?
  • Credibility, does trust arrive before you do?
  • Commercial Impact, is the story actually costing or earning you business?

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    Your score is the starting point

    The Commercial Narrative Score shows where your story appears strongest and where it may be limiting commercial impact.

    The next step is to define your Commercial Narrative Edge: the territory your business can credibly own, your customers genuinely value and competitors cannot easily replicate.

    Book Your Commercial Narrative Edge →

    July engagement fee: £1,250. Delivered within five working days. The full fee is credited against a Narrative Edge Sprint commissioned within 14 days.

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