A selection of articles and appearances.
From the wine trade to crypto, markets are driven by the same force: the stories we tell about value.
In fintech, the best technology rarely wins on its own. Reputation is becoming the real differentiator.
How a humble category outmanoeuvred a rigid hierarchy, and what it reveals about how markets really work.
Why the simplest tools can sharpen our thinking at exactly the moment technology tempts us to outsource it.
What the economics of fine wine can teach any business about perception, positioning and the power to set a price.
A personal lesson in how language builds trust, and why real communication is about connection, not just words.
A recent conversation on narrative, reputation and growth.