A selection of articles and appearances.
From the wine trade to crypto, markets are driven by the same force: the stories we tell about value.
Read on LinkedIn →In fintech, the best technology rarely wins on its own. Reputation is becoming the real differentiator.
Read on LinkedIn →How a humble category outmanoeuvred a rigid hierarchy, and what it reveals about how markets really work.
Read on LinkedIn →Why the simplest tools can sharpen our thinking at exactly the moment technology tempts us to outsource it.
Read on LinkedIn →What the economics of fine wine can teach any business about perception, positioning and the power to set a price.
Read on LinkedIn →A personal lesson in how language builds trust, and why real communication is about connection, not just words.
Read on LinkedIn →In business, we talk endlessly about resilience. Very few organisations ever truly live those values, but I believe Château Musar did and still is.
Read on LinkedIn →As English Wine Week approaches, I’ve been reflecting on what has impressed me most about the industry’s rise.
Read on LinkedIn →One of the biggest misconceptions in the wine trade is that consumers buy wine because they understand wine. Most don’t.
Read on LinkedIn →A recent conversation on narrative, reputation and growth.