In fintech and payments, the businesses that win are rarely the ones with the best technology alone. They are the ones with the clearest story.
I have spent fifteen years turning complex propositions into narratives that move markets, through sharp positioning, precise messaging and board level communications strategy that builds reputation with customers, investors, partners and the media. The result is narrative working as a commercial asset, not an afterthought.
Sharpening what you say and how you say it, so one clear story holds up from the boardroom to a cold outbound email.
Defining the story, the audiences and the plan that turns a complex proposition into a clear market position.
Trusted advice for leadership in the moments that matter, from fundraising and growth to scrutiny and crisis.
Building the story that gives investors, partners and regulators confidence in where the business is going.
Protecting trust and navigating the reputation sensitive situations that come with operating in a regulated market.
Fintech businesses rarely struggle because they lack functionality or expertise. They struggle when the market cannot quickly understand why the business is meaningfully different, why its claims should be believed or why a customer should act now.
Define Your Commercial Narrative Edge identifies the territory the business can credibly own and the changes most likely to strengthen clarity, trust and commercial momentum.
Delivered within five working days.
Sharpen the proposition, build the messaging and bring your Commercial Narrative Edge to market.
The Commercial Narrative Edge establishes what the business should seek to own. The Narrative Edge Sprint turns that strategic direction into language the organisation can use.
A full day with your board and key decision makers. We align on what the business does, why it matters, where it is going and how it wins. The session surfaces the real story and builds consensus behind it.
I develop the full messaging framework. Your core narrative, positioning and the proof points that hold up with investors, customers, partners and the media.
We review the framework with leadership, pressure test it against your toughest audiences, and capture feedback.
You receive a polished narrative and messaging framework, ready to brief teams, guide communications and put to work across the business.
Scope varies with the number of stakeholders, markets and audiences involved, and is confirmed in your Commercial Narrative Edge Brief before any work begins.
The best fintech businesses do not win on product alone. They win because their story makes it feel inevitable.
Six questions. Two minutes. A clearer view of where your narrative is creating commercial value, and where it is quietly costing you.
Six questions. Two minutes. One score that tells you where you stand.
Unlock Your Score →Matt is available for selected permanent, interim and fractional communications leadership opportunities. Defining the Commercial Narrative Edge can also be used as a focused first engagement to establish what the business needs and whether there is a strong fit.
Discuss a leadership requirement →